RohanBuilds

About

Designer,

builder,

humanist.

I'm Rohan Attri, a product designer with four years of practice, working at the seam where software becomes a daily habit. I care about the quiet details: the copy, the empty states, the loading moment, the second-use flow.

Experience

  • Feb 2025 – Present

    UX Designer

    Pine Labs

    Payments · Fintech · BNPL

    • 01Revamped EMI World across 6 device surfaces — 30% checkout conversion uplift; platform at 8,000 Cr volume / 21M+ transactions. Mobile QR checkout handles 1 in 10 transactions.
    • 02Sole designer on UAE BNPL end-to-end (Slice Pay App); shipped ENBD Loyalty & Payments app for Emirates NBD; owned all stakeholder and investor demos.
    • 03Designed CBDC merchant + payer flow for Pine Labs Payments (RBI Digital Rupee); launched UPI instant cashback across 6 mediums at 500 Cr/month.
    • 04Apple HDFC Lending solution — dynamic web-based BNPL; set to go live at Apple flagship stores India. Apple Tap to Pay on iPhone for Pine One (Malaysia); SGPOS onboarding for SEA across 3K+ terminals.
    • 05AI-assisted prototyping cut decision-pipeline time ~25%; built React banner generator for ops; Web Crawl model relieving ₹18 Lakhs/pa third-party dependency.
  • Jul 2024 – Dec 2024

    Associate UX Designer

    The Stempedia

    EdTech · SaaS

    • 01Built design system for Pictoblox software + mobile app — 500K+ user base; led accessibility optimisation as primary UX designer.
    • 02Designed commercial SaaS dashboard: freemium → subscription, multi-access-level tiers; projected 12× revenue lift.
    • 03Mobile app UI redesign drove 27% Play Store acquisition lift in 3 months (Pictoblox + Pictoblox Jr.).
  • Jan 2024 – May 2024

    Product Design Intern

    Bajaj Finserv Limited

    Fintech

    • 01Designed 2 fintech products on Bajaj Pay App — credit and bill payments; AARRR funnel strategy, 32% avg. task success rate; A/B testing drove 40%+ TSR on transaction and onboarding journeys.
    • 02Bajaj Postpaid BNPL: 24% user engagement in tier 2 & tier 3 cities, enabling cross-business revenue streams.
    • 03Built automated banner generator for graphics team — cut production timeline by 40%.
  • Jun 2023 – Aug 2023

    UI/UX Design Intern

    Spot Quest AI

    AI · Travel Tech

    • 70+ user interviews → design solution for AI + geospatial search engine; 24% B2B activation lift (2,200+ clients) across Asia in 3 months.
  • Nov 2020 – Dec 2021

    Sr. Graphic Designer · Graphic Designer

    Energinee Innovation · Corium Sacs

    Brand · E-commerce

    • 01Energinee: brand identity + pitch decks presented to 24+ investors including YCombinator; international recognition at sustainability events.
    • 02Corium Sacs: WooCommerce e-commerce build for premium leather brand — 10× sales revenue in one quarter.

Toolkit

A short list of
what I reach for.

Daily

  • Figma
  • Lottie
  • Rive
  • Framer
  • Notion

Making

  • React
  • Python
  • Claude
  • Vercel
  • Replit
  • Lovable
  • Higgsfield

Research

  • Clevertap
  • Posthog
  • Sentry
  • Maze
  • Medallia

Certifications & Recognition

Certifications

  • IxD: Mobile UX Design

    Interaction Design Foundation2024

  • IxD: Fundamentals of HCI

    Interaction Design Foundation2024

  • Fundamentals of Design

    NODE — NID Ahmedabad2023

  • Adobe UX Foundation

    Future Skills Prime · Nasscom2023

Recognition

  • Live product demo at GFF 2025

    EMI World Pro

  • Winner — D'source BHU-IIT Bombay Design Challenge

    Interaction Design · 2023

  • Placement Cell Head + Website Designer

    NIFT MDes · 2022–24

  • Figma / FigJam Workshop Lead

    Stempedia · 2024

If the above sounds like your kind of practice, I'd love to hear from you.

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