Work · 2023 – 2026

Nine projects,

many thousand decisions.

Each of these is a chapter, the brief, the team, the trade-offs, and the artefacts we left behind.

01EMI World Revamp2025
Rethinking the in-store EMI experience across POS and Mobile. 38% faster offer discovery, 144%+ MAU.Lead Product Designer · Pine Labs
02EMI World Pro2026
Queue buster D2C checkout for customers and outreach platform for retailers. 20 Mn.+ projected traffic.Lead Product Designer · Pine Labs
03Pine Labs-Digital2025
Self-serve loan disbursement for online and offline payments. 7+ min journey cut to under 3 min.Lead Product Designer · Pine Labs
04EMI Voucher Redemption2025
In-store voucher & gift card redemption on EMI checkout. ₹48Cr.+ volume, 83% transaction success rate.Product Design Lead · Pine Labs
05Bajaj Postpaid2024
Fully digital BNPL lending product integrated on Bajaj Pay app. TSR 66% achieved.Product Designer · Bajaj Finserv
06Rethinking Credit Card Payments2024
Redesigning Bajaj Pay Credit card hub for retention and engagement. ₹36.6Cr. GMV in 3 months.Product Designer · Bajaj Finserv
07PROWD2023
Legal & medical assistance app for LGBTQ community. Winner — D'source DIC-BHU SDGs Design Challenge 2023.Product Designer · NIFT Delhi
08Indian Craft Odyssey2023
Physical board game educating players on indigenous craft practices across India's geography.Art Direction · NIFT Delhi
09Flexy2023
Habit & routine building app for 20–30 yr old young professionals. Mobile UX design.Solo Designer · NIFT Delhi