I'm Rohan, a product designer shaping considered apps & softwares within focused teams and sprints. 4+ years of shipping, across fintech, AI tools, and design systems.
↓ scroll — it only gets better
Rethinking the in-store EMI experience for the modern retail floor, building across POS and Mobile apps. Offer discovery time cut by 38% and 144%+ MAU.
A queue buster checkout solution for customers and outreach expansion platform for retailers and brands. Launching across 12 tier 1 & 2 cities and 5+ retailers, with projected direct consumer traffic of 20 Mn.+ — a first for Pine Labs offline.
An mWeb journey that lets merchants disburse loans to new customers with sophisticated profiling and real-time checks. Median time-to-pay cut by 64% with a dormancy rate of 24%.
A ground-up flow letting in-store customers redeem vouchers and gift cards against EMI offers on POS and virtual POS. Scaled to ₹4Cr.+ volume at an 83% transaction success rate.
More Work
Fully digital lending product integrates on Bajaj Pay app. TSR 66% achieved.
Redesigning Bajaj Pay Credit card hub for increased retention and engagement. ₹36.6Cr. GMV in 3 months.
A comprehensive mobile app solution to provide legal and medical assistance to user base of LGBTQ Community. Winner of D'source DIC-BHU SDGs Design Challenge 2023.
Physical board game design purposed around education and awareness of indigenous craft practices across India's geography.
A Mobile App UX design targeting 20-30 yr old young professionals solving for building flexible routines to improve users personal and professional daily routines.
Approach
Idesignforthemoment
afterthenoveltywearsoff,
whentheproducthastoearnitsplace
everysingleday.
Experience
4+ years · 3 companies · 11 shipped products
Lead Product Designer
2024 – Present
EMI World – Affordability checkout app
EMI World Pro – Customer outreach platform
Pine Labs-Digital – Lending Service Platform
Prepaid Voucher Redemption – offline affordability checkout
UAE EPP – Digital POS solution
Product Designer
2022 – 2024
School Management System – Software monetisation
PictoBlox Web / Desktop App
PictoBlox Mobile App
PictoBlox Jr. Mobile App – 0 to 1
UX Designer
2021 – 2022
Bajaj Postpaid – Loan disbursal & engagement
Credit Card Hub – CC bill payment & spend management